Email automation ideas: Monetary automations

Monetary automations

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High order value

Send a campaign to customers with the highest order value (data coming from your ordering app/POS). 

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Hey [name],

My name is [name], and I'm the manager of [venue]. I wanted to reach out to you personally to thank you for your recent visit.

We were so happy to have you, and we were thrilled to hear that you enjoyed your meal. We're always working hard to create a dining experience that our guests love, and it's always gratifying to hear that we're doing something right.

We hope you'll come back and visit us again soon. Show this email when you do and get a [drink] on us.

Sincerely,

[name]

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Upsell

If a customer purchases X within a category, send them a campaign X days/weeks later showcasing the other products within the category – ‘would you also be interested in these?’ 

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Hey[name],

We love that you ordered [beer] the last time you dined with us and thought you might be interested in trying [beer]. It's a [beer details].

We're also offering a special promotion on [beer] for the next week: order through Mr Yum and you'll get [$] off.

See you soon.

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Kids menu 

Anyone who has purchased from the kids' menu or has been tagged as a family (or similar) - send an offer aimed at families.

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Hey [name],

Have you seen our new kids menu? We’re so tired of adults trying to order off it - everyone wants to try the [item] for [$].

Dining out with children can be hard and we’re here to make it as easy as possible. 

‍Given you’ve dined with us already, we want to show our appreciation by offering a free kids' meal with the purchase of an adult meal on [days]. 

We hope to see you and your family back soon.

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To get the most out of the whole four-part series, check out the other automation themes below.

• Recency automations
• Frequency automations
• Behavioural automations