Better together: How mobile ordering technology pair perfectly with a hospitality-specific CRM

As you know, the integration of technology can transform how your business will operate and engage with your customers. 

At me&u, our ethos is “better together”. This refers to the dining experience and the fact that food is best enjoyed with your nearest and dearest, but also the fact that our products are best used together.

Creating sales and marketing tools for the hospitality industry, which we conveniently called “Serve” and “Grow”, means that all we care about is creating products and services that help you create unique serving experiences and build long-term customer relationships through personalised offers.

We believe sales and marketing are a powerful combination for restaurants, bars, cafes, and pubs, and below is how it can exceed customer expectations and drive repeat business.

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Streamlining operations with Serve

Serve, our advanced mobile ordering and payment solution, utilises QR code technology to simplify the dining experience. When guests visit a venue equipped with Serve, they can scan a QR code placed conveniently on the table or menu. This action leads them directly to a digital menu where they can place their orders and make payments without waiting for a server. This system not only reduces wait times and improves order accuracy but also enhances the overall customer experience by giving patrons full control over their dining experience.

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Capturing valuable guest data

One of the most significant advantages of Serve is its ability to capture crucial guest data at the point of interaction. Each transaction provides valuable insights into customer preferences, spending habits, and visit frequency. This data is not just a series of numbers - it's a gateway to understanding your guests more intimately, enabling a more targeted and effective marketing strategy.

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Powering personalised experiences with Connect

Connect, our tailor-made CRM for the hospitality industry, takes this data and turns it into actionable insights. As soon as a guest interacts with Serve, their data is fed directly into Connect. This integration allows for the immediate segmentation of data and helps in creating detailed customer profiles. Whether it’s a favourite drink, a preferred seating area, or dietary preferences, every piece of data serves to enrich the customer profile.

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Engaging customers beyond the venue

The real magic happens when these comprehensive profiles are used to foster customer relationships beyond the initial visit. With Connect, restaurants and bars can send personalised communications via email or SMS, tailored specifically to the interests and preferences of each customer. For instance, if a customer frequently orders a particular wine, they might receive an exclusive offer for that wine or an invitation to a wine-tasting event hosted at the venue.

These targeted messages are not just general advertisements; they are personal invitations to experience the venue again in a way that resonates with each customer’s unique preferences. This level of personalisation not only enhances customer satisfaction but also significantly increases the likelihood of repeat visits.

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Results that speak for themselves

The integration of Serve and Connect does more than streamline operations and market more effectively. It creates a cycle of positive customer experiences and business growth. Venues using our technology have reported significant increases in order frequency and customer retention rates. Moreover, the efficiency of operations reduces overhead costs and improves the workplace environment for staff, which in turn contributes to better customer service.

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Getting started is easy

Implementing Serve and Connect in your venue is straightforward. Our team at me&u is committed to ensuring a smooth integration, providing full support and training for your staff. Once set up, the system runs with minimal oversight, allowing you and your team to focus on what you do best—providing an exceptional dining experience. Get in touch to try for yourself.