Food for thought

Hospitality brands are constantly in pursuit of innovation, creativity, and strategic marketing activities to attract more guests to their venues. Competition is a constant drag, so campaigns play a vital role in capturing the attention of your future customers.Let’s explore 10 remarkable (as in, they are worthy of remarks) examples of how hospitality brands have successfully attracted more guests to know about their venues.

"We were upsetting customers, staff were having an awful time, and we were no longer trusting the system. We were putting pressure back on the servers at the till, which is what we were trying to avoid. We want guests to stay at their table and enjoy the view and need them to be able to trust the system to put in a second round of drinks and know it’s coming.”

Cornwall Park Cafe in Auckland is a relatively small venue with a big menu and an even bigger heart. They used to have a queue because they have just two tills and we do like 1000 customers per day, so Venue Manager, Giovanni, set up me&u to increase efficiencies.

If you’re running a blossoming hospitality business, you probably don’t have time to read books, but you do have time to recommend books to other people and portray an air of having read them yourself. So here are 15 book recommendations for people who want to learn about the restaurant, hospitality, and service industries.

"We integrated me&u into more of our takeaway aspect and then we phased out other delivery partners because they were effectively ripping us off"

Personalised customer experiences can be implemented in a variety of ways across different industries. Here are a few examples of how various industries have personalised their customer experiences.

“We have been blown away by the overwhelming response from our email marketing campaigns by Nathan at Restaurant Launch,” Michael Stevens, owner of Baccomatto Osteria, said.

In one sentence, Sean Callahan, Former Manager at Topshop in Byron Bay, describes his venue as “the ultimate crowd pleaser to cure everything from a hangover to the early morning caffeine blues to just getting the kids fed and out the door.”